Social Media Coordinator, West Palm Beach

DESCRIPTION

Overview

Do you have what it takes to be a part of an industry leading cannabis company? We are GrowHealthy – a company dedicated to delivering the best products and services possible to the patients of Florida. GrowHealthy is a high-growth business asset of iAnthus Capital Management. We are positioned to become one of Florida’s largest and most trusted medical marijuana companies. Working hand-in-hand with state and local governments, the GrowHealthy brand features company-grown, tested, safe, and effective medical marijuana products

GrowHealthy is a looking for a Social Media Coordinator. This position requires a strong understanding of the importance of community engagement, along with an awareness of the social, political and economic challenges facing the cannabis industry. The ideal candidate must be a tech-savvy professional, experienced in social media, PR and promotional events. The individual must possess exceptional oral and written communication skills and is able to develop engaging content. You should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community. Join a quickly-growing team of motivated professionals in a position that offers potential career growth. This Social Media Coordinator opportunity will be located in West Palm Beach, Florida and will be a long-term fulltime position.

Key Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Set and implement social media and communication campaigns to align with strategies
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Organize and participate in events to build community and boost brand awareness
• Coordinate with Marketing, PR and Communications teams to ensure brand consistency
• Build relationships with customers, potential customers, industry professionals and journalists
• Stay up-to-date with digital technology trends Education

REQUIREMENTS

Requirements

• 3-5 Years’ experience required
• Fluent in Adobe Suite
• BS in Communications, Marketing, Business, New Media or Public Relations Experience/Skills
• Proven working experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Demonstrable social networking experience and social analytics tools knowledge Adequate knowledge of web design, web development and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
• Hands on experience with social media management for brands
• Ability to interpret website traffic and online customer engagement metrics
• Knowledge of online marketing and marketing channels

Apply directly:
https://growhealthy.workable.com/j/6D4B57035C?viewed=true

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