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13 Foods You Should Think Twice About Buying Generic

generic food brands | Closeup of woman with shopping cart

Generic goes upscale

Private-label groceries aren’t necessarily a less nutritious, less tasty version of the products we’ve come to know and love through advertising. As stores have continued to roll out their own labels (Costco’s Kirkland Signature, for instance), including organic and gourmet items, shoppers have taken notice. But are they always a bargain? We consulted food and nutrition pros about when they won’t deviate from a favourite brand, and why.

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